Adapt or Fade: Why Your Customer Journey Won't Survive 2026

Ramon Rodriguez is joined by Anthony Mittelmark, former PwC Partner and ex-CTO at Fujitsu, to explore how AI is transforming customer journeys and reshaping business strategy in Australia.With $65 billion in online retail spend in 2025 and up to $19 billion now influenced by AI-led search and curation, this episode uncovers the strategic shifts executives need to make to remain relevant and competitive.You'll learn how generative AI, AI agents, and intent resolution are disrupting the customer acquisition model, and what practical steps leaders can take to become AI-first and future-proof their business.IN THIS EPISODEAI's impact on Australian online retail and consumer behaviourThe end of the linear customer journeyHow generative AI is replacing keyword search with curated experiencesStrategic risks of ignoring AI in brand visibilityThe rise of AI agents and utility-led brand valueWhat startups are doing better than incumbentsWhy intent resolution matters in AI-driven marketsHow data enables or limits transformationActionable AI strategies for CEOs and boardsFREE RESOURCEIs your business AI-ready? Take the 2-minute AI Readiness Scorecard and get your personalised risk assessment: https://www.appliedaiaustralia.com.au/ai-tools/readinessCONNECTWebsite: https://www.appliedaiaustralia.com.auLinkedIn: https://www.linkedin.com/in/ramonrodriguezau/

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