#19 – Pedro López-Belmonte: Blockchain in Luxury Retail – Product Passports, Loyalty & NFTs

In this episode of the Applied Blockchain Podcast, ⁠Adi Ben-Ari⁠ speaks with ⁠Pedro López-Belmonte⁠, former Head of Technology Innovation at Richemont (parent company of Cartier, Montblanc, and IWC), about blockchain’s real-world applications in the luxury and retail sectors.Pedro shares deep insights from nearly a decade at the forefront of blockchain, Web3, and emerging technologies - including how digital product passports, NFTs, and privacy-preserving loyalty are reshaping customer engagement and combating counterfeits.They discuss:Blockchain’s role in transparency and IP protectionDigital product passports for proof of ownership & authenticityThe challenge of linking physical and digital assetsWhy many loyalty NFT projects fall short — and how to fix themCase studies from IWC, Porsche, eBay, and Vestiaire CollectiveCommunity-based loyalty, secondary markets & real value delivery📚 Resources mentionedBitcoin White Paper: ⁠bitcoin.org/bitcoin.pdf⁠Purple Cow by Seth GodinVitalik Buterin’s blog: ⁠vitalik.ca⁠POAP: ⁠poap.xyz⁠Animoca Brands: ⁠animocabrands.com⁠Richemont on choosing a public blockchain: ⁠ledgerinsights.com/cartier-owner-richemont-why-it-chose-a-public-blockchain⁠Music shout-outs: Frank Zappa & Brian Eno 🎵This podcast is brought to you by Applied Blockchain, a leading blockchain development company shaping the future of Web3 and decentralised technologies.📢 Listen & subscribeSpotify ○ ⁠XYZ.COM⁠Apple Podcasts ○ ⁠XYZ.COM⁠Amazon Music ○ ⁠XYZ.COM⁠Anchor ○ ⁠XYZ.COM⁠YouTube ○ ⁠XYZ.COM⁠🔗 Follow us for more blockchain insightsLinkedIn ○ ⁠bit.ly/3DsSNp3⁠Twitter ○ ⁠bit.ly/4iCKhCB⁠YouTube ○ ⁠bit.ly/3QZl2i8⁠Medium ○ ⁠bit.ly/3R16Mp2⁠GitHub ○ ⁠github.com/appliedblockchain/⁠Linktree ○ ⁠linktr.ee/appblockchain⁠Thank you for tuning in,Applied Blockchain⁠appliedblockchain.com⁠ ○ ⁠silentdata.com⁠⚠️ DisclaimerThis podcast is strictly for educational purposes and does not constitute financial or tax advice. It is not a solicitation to buy or sell any assets or make financial decisions. Always consult with a professional and do your own research.

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