43 - Exploring the Significance of Copywriting for Architects with Nikita Morell

Your host, Aya Shlachter, talks with Nikita Morell — a copywriter for only architects and founder of Architects WordShop: an online shop dedicated to helping architects with their words. In this episode, Aya and Nikita explore the role of words in the world of architecture. Nikita, an expert in architectural copywriting, shares some practical tips to help architects make a strong impression online.  Nikita discusses why it's important for architects to have a website and gives advice on how to create a good one. She talks about the value of good writing for architects and points out some common mistakes architects make when writing for their websites. Plus, she offers easy-to-follow tips on how to fix those mistakes.  Nikita also talks about using email newsletters to connect with clients, and she describes what makes a great email newsletter that keeps clients interested and helps architects stand out as experts in their field. Listen to this episode to learn how using the right words can help architects get more clients!   ABOUT THE GUEST: Nikita Morell is a copywriter for only architects. She is also the founder of Architects WordShop: an online shop dedicated to helping architects with their words. Nikita specializes in making architecture websites sound more human, less robot—so architects can get a steady stream of ridiculously good projects. Nikita analyzed 663 architecture websites, you can see the results on her website. Find out more about Nikita at www.nikitamorell.com.   BE PART OF THE PODCAST: Do you have a question in mind? Send me your questions and I'll answer them on a podcast episode! If you'd like to be a guest on Architect My Life, click HERE.

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