Business skills aren't optional if you want your architecture firm to thrive. In this episode, I chat with Ray Brown, co-founder of Archibiz, to talk about something most architects never got trained in—how to actually run a business. From pricing and profitability to personal branding and pipeline planning, we dig into why business education is essential for architects who want to grow a sustainable and profitable practice. Ray shares practical advice from years of coaching firm owners, especially those just starting out. We talk about what's missing in traditional architectural education, how to separate your identity from your business, and why understanding financials isn't optional. We also touch on AI's growing role in the industry and how architects can adapt and thrive. Key Takeaways: Business skills are often the missing piece in an architect's training. Turning hours into revenue is the basic model—but it must be done smartly. Personal branding helps architects stand out and attract the right clients. New architects need a solid foundation in business, not just design. Accountability and regular reviews can drive real business growth. Knowing your numbers is non-negotiable. Separate your self-worth from your firm's performance. Always plan your pipeline—it's the key to cash flow. A 15–20% profit margin is a realistic and healthy target. AI is reshaping the industry, and adapting is part of staying relevant. Want more tools to help your firm grow smarter? Download our AI for Architects White Paper — a 100+ page guide where we've tested and scored over 50 tools to help architects work smarter 👉 aiforarchitects.ai/c/whitepaper Listen to the Podcast: Spotify: Architect My Business Apple Podcasts: Architect My Business Podcast Website: www.architectmybusiness.com Connect with Us! Instagram: @architectmybusinesspodcast LinkedIn: Architect My Business Get in Touch: Ask Aya anything: www.speakpipe.com/AskAya Be a Guest: bit.ly/AMBPodcastGuest

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