Marketing expert Martin Huntbatch talks about automating lead generation for architecture practices. Jon & Martin explores strategies like using AI tools, creating engaging lead magnets, and driving traffic to digital resources. Martin shares insights on how to bridge the gap between problem-aware and solution-aware clients using content marketing. The episode also covers common mistakes in lead generation and the importance of automation to enhance your firm’s ability to attract new clients efficiently.Today's Guest...Martin Huntbach is the Chief Marketing Officer at ScoreApp - An AI-powered lead generation tool. Martin is also the co-founder of Jammy Digital, an award-winning content marketing agency. He also co-authored the best-selling book, Content Fortress, and often speaks about marketing on stages across the country.Episode Highlights...00:00 Introduction01:16 Meet the Expert: Martin Huntbach03:11 Understanding Lead Generation08:04 Effective Lead Generation Strategies16:51 Common Mistakes in Lead Generation20:13 Best Types of Lead Magnets26:57 Getting Started with Lead Generation30:42 Conclusion and Key Takeaways34:13 Final Thoughts and FarewellKey Takeaways...Importance of Automation in Lead Generation: By using tools and developing strategies (like lead magnets) that work on autopilot, businesses can save time and effort, allowing them to focus on other critical aspects of their operations.Creating Compelling Lead Magnets: Create valuable and compelling lead magnets that provide prospective clients with tangible benefits in exchange for their contact information. Examples include PDFs, online assessments, and wait lists, all aimed at converting traffic into potential clients effectively.Consistent Content Creation and Traffic Generation: Consistently creating and sharing valuable content is important in driving traffic to lead conversion pages. This content helps educate potential clients, builds trust, and keeps the business top-of-mind, eventually leading to increased conversions and business growth.Links Mentioned In The Episode...👉 Get a (free) video course on lead generation in today’s world 🎁—--Interested in working with Jon?👉 Book a chat with Jon to explore working with him 📞Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Join our (free) WhatsApp Discussion Group 🎁👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.In The Next Episode...Next time Jon chats with Colin Gray about being a podcast guest.

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