Jon is joined by copywriter and careers advisor Mel Barfield to explore the concept of luck in your career. They discuss whether luck is just about being in the right place at the right time or if it can be maximised through strategic actions. Mel shares insights from 'The Luck Factor' book, highlighting factors like maximising chance opportunities, listening to lucky hunches, expecting good outcomes, and learning from bad experiences. She also dives into the importance of self-promotion and how being visible online can lead to unexpected opportunities. They also cover Mel's career journey, the power of social media connections, and practical tips for small architecture firm founders to boost their business visibility. Additionally, they discuss the relevance of being authentic in online interactions and the impact of COVID-19 on career flexibility and entrepreneurial approaches. You’ll get actionable insights on leveraging luck and strategic networking to grow your career and business.Today's Guest...Mel Barfield is a copywriter, event speaker, and a qualified careers advisor who’s studied the theory behind how we navigate the world of work. She writes for Freelancer Magazine. And is an award-winning tone-of-voice expert. She is also the cohost of the Indie Business Club podcast for independent creatives and anyone else that’s interested in forging their own career path.Episode Highlights...00:00 Introduction01:33 Introducing Mel Barfield02:12 Superman and 80s Movies Nostalgia04:57 Mel's Career Journey07:32 How Luck Works In Your Career09:20 How To Maximise Your Career Opportunities12:31 The Role of Luck in Career Success14:32 The Impact of COVID on Career Paths15:48 The Power of Online Connections21:29 Promoting Yourself and Your Work26:18 The Value of Self-Promotion26:53 Attracting the Right Audience29:45 Repelling Content Strategy30:29 Setting Boundaries with Clients35:28 One Simple Thing You Can Do To Be More Visible39:49 Indie Business Club Podcast44:08 Final Thoughts and Takeaways45:44 Travel FavoritesKey Takeaways...Create More Opportunities by Putting Yourself Out There – Luck isn’t just chance; it’s about making connections. Go to networking events, connect with people on LinkedIn, and share what you do. The more people know about you, the more doors open.Be Yourself Online – Trying to please everyone won’t help you stand out. Showing your personality in your content attracts the right people and helps build real connections. Don’t be afraid to be you!Say No to the Wrong Clients – Not every client is a good fit. Share your values, working style, and boundaries upfront. This saves time and makes sure you’re working with the right people.Links Mentioned In The Episode...Connect with Mel on LinkedInListen To The Indie Business Club PodcastVisit Mel’s WebsiteVisit Copy or Die’s Website—--Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Interested in launching your own podcast?👉 Book a chat with Jon to...

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