Jon welcomes Daniel Patterson, an experienced business growth strategist, to discuss smart strategies for doubling profit without hiring more staff or increasing marketing expenses. They explore the pitfalls of trying to please everyone, the importance of discussing money early on, and effective pricing strategies. Daniel shares his insights on reducing overhead by optimising team roles and asks the critical question of knowing who your dream client is. Tune in to uncover practical tips and transformative strategies to enhance profitability in your architecture practice.Today’s GuestDaniel Patterson is a former RIBA Part 1 with nearly two decades of experience helping businesses grow and scale. He is the founder of Masterplan.pro and branding agency Highly, and has worked with the RIBA and RSAW to deliver CPD training on business and marketing strategy. Daniel is also the creator of The Architect’s Masterplan™, a 12-month growth system for architects who want to escape the tender trap and run highly profitable, sought-after practices.—Episode Highlights00:00 Introduction00:37 Meet Daniel Patterson01:57 Daniel's Personal Interests03:20 The Profitability Challenge in Architecture09:20 Understanding the Value of Money in Architecture23:33 Strategies to Double Your Profit32:10 Maximising Profit Through Fractional Support34:33 The Power of Asking for Referrals37:13 Effective Pricing Strategies for Architects43:10 Identifying and Fixing Profit Leaks44:42 Real-Life Success Stories48:04 Practical Tips for Immediate Profit Improvement51:40 Overcoming the Fear of Failure57:16 Exploring the World: Travel Stories59:08 Final Thoughts and How to Connect—Key TakeawaysKnow Your Best Clients and Say No SometimesYou do not have to please everyone. When you try to make everyone happy, your best clients may not feel special. It is better to know who you really want to work with and focus on them. If someone is not a good fit, it is okay to say no.Talk About Money EarlyDo not be afraid to talk about money with your clients. If you talk about price at the start, you save time for both you and your client. This helps you find out quickly if you are a good match. It also stops you from working for less than you should.Ask for Referrals and Show Your ValueIf you do a good job, ask your clients if they know anyone else who might need your help. This is a simple way to find new work. Also, show your clients the value you bring, not just your price. When people see your value, they are happy to pay more.—Click here to connect with Daniel Patterson 🤝Click here to learn how much profit you are missing out on each year 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Follow or Connect with Jon on LinkedIn 🤝—👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.—Next EpisodeNext time, Jon is joined by Nicla Diceglie, who shares her career journey to Bold Biophilic Design.

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