Jon is joined by LinkedIn personal branding expert Beatrice Ronchetti. They discuss how architecture practices can use LinkedIn as a powerful tool to generate business opportunities, even with a free plan. Beatrice introduces her CLEAR framework (Clients, Link Up, Expose & Educate, Active Engagement, Reach Out) for standing out on LinkedIn. They also cover the importance of understanding your audience, engaging authentically, and providing valuable content. And you’ll learn about tracking success metrics. You can start small on LinkedIn but if you stay consistent the results may surprise you!Today's Guest...Beatrice Ronchetti is a LinkedIn personal branding expert who helps senior professionals and business leaders stand out on LinkedIn and beyond. A specialist in the property sector, her strategies have enabled leaders to generate over £20M in opportunities from LinkedIn by positioning them as go-to experts in their industries. Passionate about empowering leaders, especially women, she collaborates with female-led groups to inspire bold, authentic leadership. Beatrice helps you show up confidently, unlock opportunities, and elevate your personal brand.Episode Highlights...00:00 Introduction01:45 Meet Beatrice Ronchetti: LinkedIn Personal Branding Expert03:58 Why Use LinkedIn (over other social media platforms)?07:46 Beatrice's CLEAR Framework for LinkedIn10:58 What Are The Key Things We Need To Understand About Our Clients?13:48 How To Find and Connect with Clients on LinkedIn17:40 Creating Engaging Content on LinkedIn25:45 Active Engagement Strategies on LinkedIn27:46 Effective Commenting Strategies30:18 LinkedIn Headline Tips31:09 Commenting vs. Sharing on LinkedIn35:00 What's The Best Way To Reach Out to New Connections?39:04 How Can We Measure Success on LinkedIn?42:47 Quick Tips for LinkedIn Success46:57 Personal Insights and FarewellKey Takeaways...Know Your Ideal ClientTo grow your business on LinkedIn, you need to really understand who you want to reach. Think beyond job titles and locations—what problems do they have? What do they want to achieve? When you know this, you can create content that speaks to them.Get InvolvedDon’t just scroll and like posts—start real conversations. Comment, ask questions, and join discussions. The more you engage, the more people will notice you, helping you build stronger relationships and new business opportunities.Share Helpful ContentYour posts should help, not just sell. Share tips, insights, and solutions to your audience’s problems. Mix it up with videos, images, and case studies to keep things interesting and easy to engage with.Links Mentioned In The Episode...Click here to connect with Beatrice on LinkedInClick here to learn how Beatrice can help you—--Want to be the first to hear how to join our membership community?👉 Click here to JOIN THE WAITLIST 😀Interested in working with Jon?👉 Book a chat with Jon to explore working with him 📞Resources…👉 Grab the Architecture Business...

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