Jon Clayton and guest Louise Brogan discuss the importance and strategic use of LinkedIn company pages. You’ll learn the distinct roles of LinkedIn profiles and company pages, how to properly set up and manage a company page, and the type of content to post. Louise shares valuable insights on leveraging a company's LinkedIn page to boost visibility, attract talent, and enhance credibility. The episode also covers how small business owners and larger teams can optimise their LinkedIn presence and the reasons behind these strategies.Today’s GuestLouise Brogan is a Consultant, YouTuber, Podcaster and International speaker. Louise works with small businesses and professionals who want to raise their visibility on LinkedIn and YouTube. She is also a Small Business Champion in the UK. Her proudest work moments are meeting the King at Buckingham Palace in recognition of her work and getting her coveted silver play button for YouTube.—Episode Highlights00:00 Introduction to LinkedIn Company Pages01:23 Understanding LinkedIn Profiles vs. LinkedIn Company Pages02:08 Creating a LinkedIn Company Page03:19 The Importance of Company Branding07:40 SEO Benefits of LinkedIn Company Pages08:03 Optimising Your LinkedIn Company Page08:50 LinkedIn's AI and Algorithm Updates10:04 Filling Out Your Company Page Details10:18 The Value of Company Values13:49 Posting on Your LinkedIn Company Page14:38 LinkedIn Company Page Content Strategy for Solopreneurs16:36 Balancing LinkedIn Personal Profiles and LinkedIn Company Pages17:38 Leveraging Your Team for LinkedIn Success18:25 Client Success Stories22:43 Project-Based Content Ideas for LinkedIn24:38 Employee Advocacy on LinkedIn25:25 LinkedIn Training and Workshops26:00 Final Thoughts and Key Takeaways28:39 Free Resources and Conclusion—Key TakeawaysEstablish a LinkedIn Company Page for Professional CredibilityEven if you are a sole trader or a small business, having a LinkedIn company page is essential. It allows you to showcase your brand, display your logo, and provide a professional 'shop front' for potential clients and collaborators. This increases your chances of being discovered by your target audience and lends credibility to your business.Maintain Consistent and Strategic PostingRegularly update your company page, ideally once a week or at least fortnightly, to demonstrate that your business is active and engaged. Share project updates, company news, and team achievements. Remember to write posts from the company’s perspective, which differs from the more personal tone used on individual profiles.Empower and Involve Your Team in AdvocacyEncourage your team members to engage with and share company page content on their own LinkedIn networks. Explain the purpose and benefits of this advocacy, as it amplifies your reach and can generate more leads and business opportunities. Providing guidance and training ensures everyone understands how to contribute effectively.—Connect with Louise Brogan on LinkedIn 🤝Get Louise’s Free LinkedIn Success Guide 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Follow or Connect with Jon on...

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