Does this sound familiar? You need to bring in more clients to your practice to increase your revenue, but you don’t know if the money and time you spend on marketing will bring the right results. That’s where performance marketing comes in. It’s a measurable, concrete way to drive new business to your practice. Performance marketing is a comprehensive term for marketing and advertising where you only pay when a certain action occurs. You set a budget and know exactly what you’ll get for that price. In this Section Cut interview, Hope Trory, founder of HOPEWORKSDESIGN, outlines the steps you need to take to build a performance marketing strategy and enjoy the benefits.Interview TakeawaysInvest in data-driven marketingBe proactive and save timeKnow your acronymsCalculate LTVFind out your CACGenerate brand awarenessIncrease website traffic and retargetIncrease engagement and conduct lead generationChoose your digital channelsCreate, then measureOnly pay for the actions you wantBe confident in your ROIShow LinksCheck out HOPEWORKSDESIGN Connect with Hope Trory on LinkedIn or TwitterConnect with Joann Lui on LinkedIn or TwitterCheck out MonographCheck out Section CutFollow Monograph on LinkedIn or InstagramListen and read more about Monograph

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