In a world of seven billion people and counting, innovative design has become more important than ever. From residential to transportation to healthcare, how can we create an innovative built environment that caters to humanity’s changing needs? These are the questions that occupy leading design firms. For Olson Kundig’s CEO Hemanshu Parwani, or "HP" for short, the goal is to source top talent and deploy staff in ways that solve specific problems for clients—and benefit the world at large. Here, HP explains why it's valuable to follow a design-led approach, ask the right questions, and embrace innovation at every turn.Interview TakeawaysWhy now is the time to become an architectDesign is not a commodityBe a design-led firmIdentify problems to find opportunitiesThe summit is not the goalDon’t fixate on titlesEmbrace innovationLook for talent, not resourcesLet the project create the budgetThe role of operationsRunning a firm is like running a projectSet criteria for new projectsShow LinksCheck out Olson KundigConnect with Hemanshu Parwani on LinkedIn or TwitterConnect with George Valdes on LinkedIn or TwitterCheck out MonographFollow Monograph on LinkedIn or InstagramListen and read more about Monograph

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