If you want your firm to become known for a clear ethos, aesthetic, and vision, then you need to fold that identity into everything you do. From the clients and contractors you choose to work with to your office culture and the computers you buy, every action—large or small—should contribute to that overarching vision. This is the case at Trahan Architects. Partner Brad McWhirter and Director of Urban Design Margaret Jankowsky joined us to share how Trahan has forged a unique identity.Interview TakeawaysDefine urban designMaintain the ethos of a single firmHone your virtual client skillsFoster office-wide communicationStart the design process from square oneFoster collaborative partnershipsBlur the line between disciplinesThe solution isn’t always a buildingBring the client along for the design rideBring the best idea forwardEmbed your firm’s ethos in everything you doAlign with the right clientsShow LinksCheck out Trahan ArchitectsConnect with Brad McWhirter on LinkedInConnect with Margaret Jankowsky on LinkedInConnect with George Valdes on LinkedIn or TwitterCheck out MonographFollow Monograph on LinkedIn or InstagramListen and read more about Monograph

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