When a company has decades of history and millions of friends, it needs caretakers dedicated to keeping the story straight. Or at least interesting. Thankfully, Jack Daniel’s has had two of the best. On this episode, host Lucas Hendrickson talks with Goose Baxter and Randall Fanning, the two people who have been in charge of keeping the home fires burning for Mr. Jack’s most ardent admirers – the Tennessee Squires, about how frying catfish can lead to a very long career, how what you leave out from a set of instructions can be more important than what you put in, and about how you could possibly encapsulate a lifetime of memories living and working Around the Barrel.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

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