Tennessee Tasters: When innovation meets a time-honored tradition

Whiskey making, when done right, is all about the process of capturing time in a barrel, then a bottle. But that doesn’t mean there’s not room to play around with that process from time to time. In this episode of Around the Barrel, Assistant Master Distiller Chris Fletcher sheds some light on how Jack Daniel’s continues to innovate at 153 years, the ongoing work of the brand’s Master Taster panel, and the line of whiskeys resulting from that work – the Tennessee Tasters series.

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