In this episode, Cat and Andy discussed how to show yourself up and be effective in relaying your message that is sincere and impactful in different media avenues, especially on LinkedIn. They're giving out great ideas like The Hero's Journey template and other practical advice. Let's join Cat and Andy and listen to this episode now, and get a whole lot of wisdom for your personal and professional development. Quotes: "One of the common mistakes that businesses do is that they position themselves as the hero." "Being the guide is far better than being the hero of the story." "Your message will be so much more impactful when it is directed to your intended audience." "The way we're impactful is by telling people what they get out of working with us, not what we can do or what we have done." Show Notes: (00:00) A Story Brand - The Hero's Journey Template (05:08) Look at your business as to how it can be applied in the hero's journey (06:17) Who should be the hero? (08:31) Being the guide (10:14) Positioning yourself to be the guide (19:30) How to use "I" on your social media posts and personal descriptions (20:34) Focusing more on the impact you can give (21:37) Bear in mind your intended recipient should be (24:32) Having your profile shows you as a guide (29:25) Expanding your network (30:31) Know who you're connecting to and who you want to connect with (33:50) Position the other party as the hero

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