It's easy to think that in this world of access to information, being able to forecast, anticipate and (most importantly) RESPOND to changes is a straightforward task. Just Google search the category or read articles from credible news sources and off you go. Right? If the last few years have taught procurement anything it is that casual, high level research is not enough. We need to understand what changes are coming and develop the insight required to help the company prepare for that change. Because of the importance of market intelligence to procurement's work, we kicked off Categorypalooza 2022 by talking about how it can be used to generate insight that offers actionable value to the business. In this session, Host Philip Ideson speaks with ProcurementIQ's Embry Davis and Ben Kempenich about how all of us can be prepared for the uncertainty and disruptions to come: How to know which data is the most reliable How the speed of business is impacting the shelf life of intelligence Which stakeholders and suppliers procurement should turn to as potential sources of category insights

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