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Artificiality: Being with AI

Jamer Hunt on the Power of Scale

27 Jul 2025

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At the Artificiality Summit 2024, Jamer Hunt, professor at the Parsons School of Design and author of Not to Scale, catalyzed our opening discussion on the concept of scale. This session explored how different scales—whether individual, organizational, community, societal, or even temporal—shape our perspectives and influence the design of AI systems. By examining the impact of scale on context and constraints, Jamer guided us to a clearer understanding of the appropriate levels at which we can envision and build a hopeful future with AI. This interactive session set the stage for a thought-provoking conference.Bio: Jamer Hunt collaboratively designs open and adaptable frameworks for participation that respond to emergent cultural conditions—in education, organizations, exhibitions, and for the public. He is the Vice Provost for Transdisciplinary Initiatives at The New School (2016-present), where he was founding director of the graduate program in Transdisciplinary Design at Parsons School of Design (2009-2015). He is the author of Not to Scale: How the Small Becomes Large, the Large Becomes Unthinkable, and the Unthinkable Becomes Possible (Grand Central Publishing, March 2020), a book that repositions scale as a practice-based framework for analyzing broken systems and navigating complexity. He has published over twenty articles on the poetics and politics of design, including for Fast Company and the Huffington Post, and he is co-author, with Meredith Davis, of Visual Communication Design (Bloomsbury, 2017).

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