This week’s episode features LA based contemporary landscape artist Elyse Dodge. I thoroughly enjoyed getting to meet Elyse and this was yet another reminder as to why I started this podcast. Elyse was a joy to talk to and also a great insight into the branding aspect of art business. I think that we, myself included, get caught up in trying to make our art the most affordable option for our customer. It’s all about deals and discounts, but what about quality? I’m not just talking about our ability to paint. What about the quality of the products we make available that ultimately are a direct representation of ourselves? We are what we put out. If we’re using the “most affordable” print paper or selling our art on cheap China made items because that’s the easiest option, but what does that say about your brand? As someone who did not grow up with anything luxury, I tend to price my art at what I deemed affordable as a kid, which makes no sense. It’s hard to get out of that penny-pinching mindset. Although there’s nothing particularly wrong with that but I just want to shed a little light on the other side of branding. Elyse does an amazing job at describing why her brand is set up the way it is and I’m completely for it. You go girl. Let me know what you think of this week’s episode with Elyse Dodge. Buy her amazing yoga mat: https://www.elysedodge.com/collections/shop www.instagram.com/elysedodge www.ArtistAcademy.co

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

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