In this episode of the Asia Tech Podcast, Michael Waitze is joined by Jayden Kang, the Chief Operating Officer, ASEAN at Kakao Page, a global content business company from South Korea. Dedicated to providing innovative content for consumption across various forms of media, leading in globalising South Korean content. They discussed how Jayden journeyed from management consulting to working with Line Thailand, the digital marketplace, and factors driving OTT growth in Southeast Asia. To Create and Grow Together The digital marketplace has changed the way content is delivered over the internet and other application platforms – and Kakao has been no stranger to that. Both Kakao and Line were once just instant messaging applications, providing connectivity through communication on mobile devices. Today, Kakao and Line consider themselves as a mobile social platform, creating and growing with their users. In this episode, Jayden gives Michael an insight into the world of OOT, the digital marketplace, and how Kakao and Line have leveraged their brand to gain immense success. Rise of Gamification in Communication In this age of digital transformation, the use of technology via smartphones are integrated into our daily lives, and they are redefining the way we communicate with one another. There has been a steady increase in games being integrated into mobile communication, from design elements to implementing a reward system for users to unlock various things, such as stickers, videos, and more. Jayden details the different methods of gamification designs within applications, and the various types of charging models they have implemented within Kakao’s application in areas such as their video streaming. Factors Pushing the Growth of OTTs in Asia Michael and Jayden then go on to discuss the different factors that are pushing the growth of OTTs in Asia. They both highlighted the immense value and advantages of creating your own original content, such as how it cannot be suddenly stripped away. Jayden then mentioned examples of businesses creating original content such as Netflix, who have found significant success and growth through it. Jayden highlights how the way people consume digital services are changing, and to leverage your brand, you need to do a combination of two things: firstly, to recognise and seek out high-tech talent, and secondly, to ensure collaborations with startups. To learn more about media creation in the digital marketplace and unique insights into the OTT world, listen to this episode of the Asia Tech Podcast today. The audio on this episode was expertly edited and produced by the talented Alanis Braun.

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