EP 172 - Adam Simon - US Head of Innovation at UM Worldwide - So Much of Our Daily Life Has Become About Media Production

The Asia Tech Podcast had a blast talking to Adam Simon, the US Head of Innovation at UM Worldwide.  UM Worldwide is a strategic media planning agency that operates in more than 100 countries.  Adam is focused on the intersection of emerging technology and changing consumer behavior. Some of the topics that Adam discussed: Originally working in the theatre Yet was always interested in technology Attended an innovative graduate program at NYU focused on creative technology How technology and media are disrupting existing businesses The speed at which platform technology changes and helping clients adapt The expansion of content creation beyond those who think of themselves as creators Global culture and global distribution Content localization The impact of streaming services on content creators Media and the evolving metaverse Turning anything into shoppable media Other titles we considered for this episode: Sometimes You Just End Up In It Constant, Accelerating Change They Don't Have to Be Mutually Exclusive I Think About It as Presence There Are Probably 7 Year Olds On Roblox Making More Money Than Me

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