The automotive industry is going through a time of profound transformation, facing internal and external pressure to electrify America’s fleet of personal vehicles. General Motors has made a bold pledge to phase out internal combustion and produce only electric vehicles by the year 2035. CEO Mary Barra is leading the ambitious effort to revamp the company, after about a decade in the top role. Journalist Rebecca Blumenstein of NBC News interviews Barra about starting at GM in college and ending up as CEO, and plotting the company’s groundbreaking future. aspenideas.org
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