Bethenny Frankel turned a TikTok account into a $20-million-a-year business without a plan or a brand of her own. She had a vision and a set of deal terms that no one in the industry has been able to replicate, or get her to explain, until now. In this conversation, Emma gets Bethenny to do the thing she never does: open her playbook. Bethenny shows the work behind it all—the deal structures, the dollar amounts, the model she built that agencies keep trying to reverse-engineer and she keeps refusing to share. Bethenny shares: The Skinny Girl carve-out that started everything and the difference between licensing and ownership that determines whether you walk away rich or walk away with nothing How she built her business with zero exclusivity, equity in nearly every partnership, and why brands agree to terms no one else can get Why she says trust and attention are the only two assets that matter and what that means for anyone trying to build an audience into a business The true cost of building an entire business on yourself and what freedom looks like when you’re more successful in your fifties than you’ve ever been If you’ve ever been put in a box or told your vision doesn’t fit the playbook, let us know in the comments. And subscribe to Aspire with Emma Grede so you don't miss what's next. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

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“What did the council decide on item 42?” — answered with the speaker and the moment.