Ever wondered what it really takes to turn your small idea into a billion-dollar success? Today, Emma sits down with Allison Ellsworth, the founder behind Poppi, the revolutionary beverage brand that became the second fastest-growing drink company in history. Allison shares the real, raw journey—from brewing her first drink in her kitchen, to putting her life savings on the line, and ultimately landing a $2 billion deal with PepsiCo. This episode is your masterclass in courage, branding, and innovation. Allison reveals her exact playbook for knowing when to go all in, how to avoid costly mistakes, why being social-first changed everything for her company, and the unexpected reason she chose to step away from the business she built from scratch. If you're holding onto an idea, waiting for the right moment, or navigating the complexities of growing your brand, you can't afford to miss this conversation. Hit play for the ultimate inspiration to just get started and build the business of your dreams. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

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“What did the council decide on item 42?” — answered with the speaker and the moment.