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ASU Sports Business Podcast

Business

Activity Overview

Episode publication activity over the past year

Episodes

#55: African Warriors Fighting Championships w/ Maxwell Kalu

17 Jul 2024

Contributed by Lukas

There has been much talk of MMA as a sport across the continent, especially in recent time. A sport that has strong roots across Africa with tradition...

#54: Part 2, The Evolving Impact Investment Landscape in Africa w/ Sporting Chance Fund

16 Jun 2024

Contributed by Lukas

In our 2nd part of our podcast with the Sporting Chance Fund, we delve deeper into the landscape of the investment sector of the African Sports market...

#53: The Evolving Impact Investment Landscape in Africa Part 1 w/ Sporting Chance Fund

23 May 2024

Contributed by Lukas

Would you say that there is a growing merge between investment and the African sports market? With many global organisations assessing how to best en...

#52: Developing a Multi-Sports Academy w/ Shola Opaleye

29 Apr 2024

Contributed by Lukas

We have often heard of the growing football academies across Africa. Be it from global sporting brands establishing their own or more local academies....

#51: NFL Africa & BAL Season 4 w/ Kevin Bahun-Wilson

19 Apr 2024

Contributed by Lukas

Do you think the NFL entering the African market is a positive development for Africa? Why has it only taken until BAL Season 4 for a powerhouse such...

#50: Sports Sponsorship & Marketing w/ Abimbola Ilo

21 Feb 2024

Contributed by Lukas

This episodes provides is an insightful episode with Abimbola Ilo, the Founder & Chairman of the leading sports marketing and management company h...

#49: The Development of Africa Football w/ Mimi Fawaz

08 Feb 2024

Contributed by Lukas

What was your perception of Africa football perhaps 10 years ago compared to how it is now? In this episode, we sat down with the leading sports jour...

#48: Freestyle Football & its strategy for Africa w/ Dan Wood

25 Jan 2024

Contributed by Lukas

Have you ever heard of Freestyle Football? This is a growing sport that engages with some of the world's biggest brands such as Red Bull & Juv...

#47: AFCON 2023 Overview Report & What lies ahead in 2024

11 Jan 2024

Contributed by Lukas

Happy New Year and welcome to the first podcast of 2024. We hope you are well rested and excited to tackle the year ahead. Our first podcast of the ye...

In Retro: ASU Connex Summit Key Takeaways

06 Nov 2023

Contributed by Lukas

In this episode, Gabriel Ajala is joined by Andy Howes (Co-Founder & Director of AfroSports) and Gary Al-Smith, leading sports journalist from Gha...

In Conversation with Nicolas Pompigne-Mognard

04 Sep 2023

Contributed by Lukas

Our 'In Conversation with..." series takes a deep dive into some of the leaders and trailblazers both on and off the field. What makes them t...

In Conversation with...Seun Adigun

01 Aug 2023

Contributed by Lukas

Our 'In Conversation with..." series takes a deep dive into some of the leaders and trailblazers both on and off the field. What makes them t...

ASU #43: Saudi Football Federation, Africa & The Basketball Africa League Season 3

27 Jun 2023

Contributed by Lukas

In this episode of the Africa Sports Unified Sports Business Podcast, Gabriel Ajala and Gary Rathbone, Founder of Sportscape Media, sat down to discus...

ASU #42: CAF Women's Football Landscape Report 2022

22 May 2023

Contributed by Lukas

In this episode of the ASU Sports Business Podcast, we sat down with the Head of Women's Football at CAF, Meskerem Tadesse Goshime to discuss the ...

AfCFTA Series EP 3: The AfCFTA x The African Sports Industry

10 Apr 2023

Contributed by Lukas

In collaboration with the African Trade Policy Centre (ATPC) of the United Nations Economic Commission for Africa (UNECA) we look at How sport can sup...

ASU #40: FIFA Forward 3.0 with Gelson Fernandes

12 Mar 2023

Contributed by Lukas

In this episode of the ASU Sports Business Podcast, we sat down with the former defensive midfield maestro now Director of Member Associations Africa ...

ASU SportsTech & Sustainability Series EP 3: How FIFA Digital Skills Platform can help African Associations

01 Mar 2023

Contributed by Lukas

With the ABBA Formula E circuit taking place in Cape Town for the first time in February 2023, this is evident of the technological innovations advanc...

ASU SportsTech & Sustainability Series EP 2: Using Data & Analytics to create a structured Pathway for Athletes

01 Mar 2023

Contributed by Lukas

With the ABBA Formula E circuit taking place in Cape Town for the first time in February 2023, this is evident of the technological innovations advanc...

ASU SportsTech & Sustainability Series EP 1: The Growing influence of eSports & Engaging with Youth

01 Mar 2023

Contributed by Lukas

With the ABBA Formula E circuit taking place in Cape Town for the first time in February 2023, this is evident of the technological innovations advanc...

ASU Women in Sports Series EP3: Women in Leadership

28 Feb 2023

Contributed by Lukas

In our third and final episode of our Women in Sports Series, we focused on the importance of leadership and having women take up positions of leaders...

ASU Women in Sports Series EP2: Engaging With Girls, Women & Youth At Grassroots

28 Feb 2023

Contributed by Lukas

In our second episode of our Women in Sports Series, we focused on things at the grassroots level. Football is a huge tool for good and this episode a...

ASU Women in Sports Series EP 1: Developing the Women's Game: UEFA x CAF

28 Feb 2023

Contributed by Lukas

In the first episode of the Women in Sports series, we had the privilege of hearing from the custodians of both UEFA & CAF who are playing a pivot...

ASU 33: Andy Howes, AfroSports

06 Jun 2022

Contributed by Lukas

In this podcast, we were joined by Andy Howes, Director & Co-Founder of AfroSports, a sports hub connecting sports with fans in Africa & Diasp...

ASU #32: Professionalisation of Sports with Zarina Bahdur

15 May 2022

Contributed by Lukas

In this Podcast we were joined by Zarina Badhur, Head of Operations at GOAL Africa. The Sports Business industry is still in its infancy on the contin...

ASU #31: AFCON Debrief - Motsepe, Media Rights & Sponsors

10 Mar 2022

Contributed by Lukas

In this Podcast we were joined by Nqobile Ndlovu, Founder of CashNSport.  We took a look back on the successfully run Sponsors & Media Rights...

AfCFTA Series EP2, Pt2: Womens Economic Empowerment & Gender Equality

24 Jan 2022

Contributed by Lukas

In collaboration with the African Trade Policy Centre (ATPC) of the United Nations Economic Commission for Africa we look at how Sport can support the...

ASU #28: European Super League Breakdown with Sean Hamil, Birkbeck University of London

25 Apr 2021

Contributed by Lukas

It's been a big week in the world of Football with the Launch and subsequent Closure of the European Super League.  We have a fantastic conversat...

AfCFTA Series EP2, Pt1: Women's Economic Empowerment & Gender Equality

20 Apr 2021

Contributed by Lukas

In collaboration with the African Trade Policy Centre (ATPC) of the United Nations Economic Commission for Africa we look at how Sport can support the...

AfCFTA Series EP1: Advocating AfCFTA through Sports, Integrating the Continent

20 Apr 2021

Contributed by Lukas

In collaboration with the African Trade Policy Centre (ATPC) of the United Nations Economic Commission for Africa (UNECA)we look at ‘How sport can s...

ASU #26 - Amos Joseph, Founder of Footballers Connect Nigeria

27 Oct 2020

Contributed by Lukas

In this episode we discuss an important topic that is wide across the pan-african sports market - the issue of rogue agents and young aspiring players...

ASU #25: David Wright, Football Business Specialist & Former Marketing Director Soccerex

05 Oct 2020

Contributed by Lukas

David Wright has an expansive background in the Football Business, Marketing and Communications world and we discussed the impact of Covid in the Spor...

ASU #24: Ugo Udezue, Founder of AFA Sports & Continental Basketball League

20 Sep 2020

Contributed by Lukas

In this episode we sit down with Ugo Udezue, Founder of the Continental Basketball League (CBL) and leading sports & lifestyle brand, AFA Sports.&...

ASU #23: Leon Balogun, Brighton FC & Nigerian International Footballer

25 May 2020

Contributed by Lukas

In this episode we Paul Adesoye & Gabriel Ajala have a sit down conversation with Nigerian International, Leon Balogun.  We cover his early c...

ASU #22: Koye Sowemimo, A Holistic View of the African Sports Market

26 Apr 2020

Contributed by Lukas

In this episode we have an in-depth conversation with Koye Sowemimo, owner of KS Management about progressive and developing African Sports Business M...

ASU #21: Impact Of Covid - 19 on Sports

30 Mar 2020

Contributed by Lukas

We are living through unprecedented times with the covid-19 pandemic forcing people, businesses, industries and economies to readjust put things on ho...

ASU #20: Emeka Enyadike + Mario Leo, Analysing Digital Media, Data & Analytics

12 Jan 2020

Contributed by Lukas

In this episode, we have an indepth conversation with Mario Leo of Results Sports and Emeka Enyadike of Digital Sports Africa about digital media, dat...

ASU #19: Rachel Aron, Cultivating the Power of the Social Development Lens and Sports in Africa

23 Dec 2019

Contributed by Lukas

In this episode we speak with the current Principal Social Development Specialist at the African Development Bank Group, Rachel Aron.  In this ep...

ASU #18: Gerrit Davids, CEO Gerom Media, Sports & Entertainment

11 Nov 2019

Contributed by Lukas

In our latest episode we have an in-depth conversation with Gerrit Davids. A former lawyer with a vast experience of the African Sports Market, Gerrit...

ASU #17: The State of African Cycling, Jock Boyer + Kimberley Coats

15 Sep 2019

Contributed by Lukas

In this Episode, we have an in-depth conversation with Kimberley Coats and Jock Boyer, founders of Africa Rising Cycling.  Kimberley and Jock hav...

ASU #16 - A Spotlight on the Leading African Sports Execs

16 Jun 2019

Contributed by Lukas

In this episode Gabriel Ajala & Paul Adesoye take a diaspora's view on the leading African Sports Business Execs. We mention the likes of Tom Vern...

ASU #15: Ben Sadler, CEO of Alive & Kicking

26 May 2019

Contributed by Lukas

In this episode, we have an in-depth conversation with Alive & Kicking CEO, Ben Sadler.  Alive & Kicking are a charity that have been run...

ASU #14: Emeka Enyadike Part 1

13 May 2019

Contributed by Lukas

In this episode, we have an in-depth conversation with Emeka Enyadike.  Emeka has worked for SuperSport since 2001 as an African Football Analyst...

ASU #13: George Chanda, StubHub Partnerships & Activations Manager & Owner GC Sports Management

13 Apr 2019

Contributed by Lukas

In this episode we have a candid conversation with George Chanda - owner of GC Sports Management & Partnerships + Activations Manager at StubHub w...

ASU #12: The Socio-Economic effects of the growth in Sports Betting

24 Mar 2019

Contributed by Lukas

In this Episode of the ASU Sports Business Podcast, Gabriel Ajala & Paul Adesoye discuss the growth of sports betting in the African market. ...

Podcast Special: ASU Event TakeAways

21 Mar 2019

Contributed by Lukas

In this Special ASU Podcast, Gabriel Ajala and Paul Adesoye sit down to discuss the recent ASU event 'An Introduction to the African Sports Market.'&n...

ASU #10: New Ways of Making Money From Sports Content

11 Feb 2019

Contributed by Lukas

In the episode, we welcome back Gary Rathbone, CEO & Founder of Sports News Africa & Africa XP . We have an in-depth discussion on the present...

ASU #9: Olukunle Kayode, Founder at Statmetrix

20 Jan 2019

Contributed by Lukas

In this episode, we have an in-depth conversation with Olukunle Kayode, Founder at Statmetrix.  After working for a leading Fintech company in th...

ASU #8: Is Racism & Discrimination On the Rise in Football?

14 Jan 2019

Contributed by Lukas

In this 8th Sports Business Podcast from ASU, Gabriel Ajala sits down with Paul Adesoye & Aristote Diamos as we discuss whether Racism & Discr...

ASU #7: Exploitation & Football's Africa Slave Trade

24 Dec 2018

Contributed by Lukas

In this podcast Gabriel discusses with Paul & Aristote in depth about the perceived Football slave trade from Africa, based off the recent Tifo vi...

ASU # 6: The Diaspora's View on The Youth Olympic Games

04 Dec 2018

Contributed by Lukas

In this latest episode of Africa Sports Unified podcast, we are back with Gabriel, Paul & Aristote as we discuss the diaspora's view on major spor...

ASU #5: Cynthia Mumbo, The Woman Leading Sports Business in Kenya

03 Nov 2018

Contributed by Lukas

In this Episode we have a candid discussion with Cynthia Mumbo, founder of Sports Connect Africa and recent winner of the Leaders 40Under40.  Whi...

#ASU 4: The Diaspora's View on the African Sports Business Market

15 Oct 2018

Contributed by Lukas

In this Episode we have an insightful conversation with 3 guys of the diaspora and see our views and thoughts on Sports Business in Africa.  Amon...

#ASU 3: Peter Raymond, Course Director of the European Sponsorship Association Diploma

13 Mar 2018

Contributed by Lukas

In this podcast, we have a detailed conversation with Peter Raymond, course director of the ESA Diploma.  Peter has vast experience in sponsorshi...

#ASU 2: Themba Ndlwana, Founder of Sports Media Africa

04 Feb 2018

Contributed by Lukas

In this Africa Sports Unified Podcast, we have a detailed conversation with Themba Ndlwana on the sports media landscape in Africa.  Our convers...

#ASU 1: Gary Rathbone, CEO & Founder of Sports News Africa & Africa XP

10 Jan 2018

Contributed by Lukas

In this first our first Africa Sports Unified Podcast, we had a detailed conversation with Gary Rathbone on the sports media landscape in Africa.&nbsp...