#ASU 3: Peter Raymond, Course Director of the European Sponsorship Association Diploma

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Recorded13 Mar 2018

Publisheranchor.fm ↗

Handlerec:8733689

Show notes

In this podcast, we have a detailed conversation with Peter Raymond, course director of the ESA Diploma. Peter has vast experience in sponsorship and sought to fill a gap in the market by creating a course to educate those within the sponsorship space. We discuss all things sponsorship; about the ESA diploma; educating the sports industry; the future of sports sponsorship; influencer marketing; CSR & Ethics; The power of the Premier League and the importance of Trust Recommended Book: 'Good is the new cool' by Afdhel Aziz ESA Website: https://sponsorship.org/

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