ASU #24: Ugo Udezue, Founder of AFA Sports & Continental Basketball League

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Recorded20 Sep 2020

Publisheranchor.fm ↗

Handlerec:8733668

Show notes

In this episode we sit down with Ugo Udezue, Founder of the Continental Basketball League (CBL) and leading sports & lifestyle brand, AFA Sports. Split into 2 part we discuss his experience running the first CBL followed by his experience of growing one of the biggest sports and lifestyle brands on the continent. Ugo is a former NBA agent who found himself moving to Africa where the opportunities became more apparent to him as time went on. An advocate of building a sports ecosystem for Africa, Ugo does not hold back in offering his thoughts on the market. Part 1: 0 - 31.34 mins Part 2: 32mins onwards

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