In this episode of The Atlas Podcast, I sit down with my long-time friend and renowned coach, Chris Gurunlian, to discuss the exciting new Fit Model division recently announced by Tyler Manion. We dive deep into the evolution of bodybuilding categories, exploring how this new division aims to provide a more attainable and entry-level option for aspiring competitors while growing the sport as a whole.Chris shares his personal journey, from skepticism to full support, reflecting on how new divisions like Men’s Physique and Wellness initially faced criticism but ultimately flourished. Together, we analyze the potential impact of the Fit Model category on the industry, from offering athletes a more mainstream look to its potential for attracting new talent and even drawing back retired competitors. We tackle some of the most pressing questions: Will this division hurt bikini? Does it lower the bar for competition? And how will it shape the future of bodybuilding? Chris and I also share strategies for athletes deciding whether to transition into this category and discuss the business opportunities it brings for coaches, posing specialists, and other industry professionals.If you’ve been curious about the Fit Model division or the ever-evolving landscape of bodybuilding, this episode is packed with insights, debates, and actionable advice for athletes at all levels. Don’t miss this in-depth conversation about the sport's future and how you can adapt to thrive. Enjoy!Stay Connected: Team Atlas Website: www.teamatlasfitness.comJames Ayotte's Website: www.jamesayotte.com Team Atlas on Instagram: @teamatlasmtl &@teamatlaslifestyleJames on Facebook: https://www.facebook.com/james.ayotte.79James on Instagram: @jamesxatlasAtlas Podcast on Instagram: @atlaspodcastxDiscount links: https://linktr.ee/Jamesayotte

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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