Aurelius Podcast
Episode 64: Contextual Surveys, AI and the Human Touch in UX Research with Ryan Glasgow
09 Jan 2024
Aurelius Podcast - Episode 64 highlights with Ryan Glasgow: - The story of Sprig and the gap Ryan identified in user research and market research tools - Problems and challenges with typical surveys for product research - Effectiveness and application of in-context survey research - AI in UX research and the true value a human brings as a researcher - Concerns and tips for using AI in customer research analysis - A founders perspective on customer research and the power of in-context research
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