In this Australian Business Podcast episode, Zara McGuffie and Jordan Kidis explore the powerful world of content marketing and how it can be a game-changer for Aussie SMEs. This episode breaks down the essential steps to building a content strategy that not only resonates with your audience but also converts. From identifying what your audience genuinely needs, to crafting a practical content plan, tune in to gain actionable insights. Topics covered today: - The importance of content marketing in today's market - Different types of content marketing - Strategies for identifying audience needs, developing core content pillars - Steps to create an effective content calendar - How to avoid common pitfalls - How to market your content Resources mentioned in this episode: - Discovery call with Zara - Access our Business Owner Network - Ask us a question (select the Business podcast) - Our outsourcing partner: Flexisource IT Rask Resources All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan Invest with us: https://bit.ly/R-invest Access Show Notes: https://bit.ly/R-notes Ask a question: https://bit.ly/R-quest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg #business #motivation Learn more about your ad choices. Visit megaphone.fm/adchoices

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