Australian Business Podcast episode #4 is now live on the Rask network: marketing your business. 17% of Australian small businesses fail because they fail at marketing (and sales). This Australian Business Podcast helps you avoid that fate. In this episode, I -- Owen Rask, founder of The Rask Group -- dive into the following Australian small business topics: How to market a business Why marketing is essential and much easier once you know your customer Picking the right social media platform to grow The difference between organic and acquired growth Permission marketing and how to use it Robert Cialdini's 6 principles of persuasion (and how they can power your small business) 🏎 Calculating marketing return on investment (ROI) through Customer Acquisition Cost (CAC) and Lifetime Value Product-market fit (and why it won't happen straight away) Why email marketing is still #1 for digital sales 📧 My top 5 tips for marketing your business This episode of The Australian Business Podcast aligns perfectly with lesson four of Rask's free business course: marketing your business. Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify. If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews. Podcast resources Owen Rask’s free business course Ask a question Email Owen Business Podcast show notes Say G'day to The Australian Business Podcast partners Rask – Get Owen’s best investing research The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in. Rumble Coffee Roasters — our first partner! Rumble Coffee Roasters is dedicated to helping you drink better coffee. Knock-out blends, world-class single origins, bold espressos and flavour-filled filter roasts. Rumble Coffee prides itself on personal relationships with producers and customers alike. They pay farmers fairly so that they can invest in their land, their employees and their communities. You can buy some beans to drink at home or in the office via rumblecoffee.com.au. Alternatively, if you’re a coffee shop owner — get in touch and discover better ways to serve your customers. Tell them Rask sent you. *** The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website. Learn more about your ad choices. Visit megaphone.fm/adchoices

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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