Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of email marketing. VIDEO VERSION: https://youtu.be/OwgUVLCmvEk Free marketing call with Zara: https://bit.ly/im-market Inflection accelerator: https://bit.ly/41QwO2a Topics covered in Organic v Paid marketing: Differences between paid and organic advertising Examples of paid and organic marketing Benefits and drawbacks of paid advertising for small businesses How to ‘de-risk’ paid ad campaigns How organic advertising works and its key success factors When to prioritise paid advertising over organic and vice versa Effective platforms for paid advertising and how to choose the right one How to improve organic reach The role of content in enhancing organic visibility How businesses should budget for paid advertising Metrics to track to assess the performance of paid and organic strategies Case studies where a blend of both strategies worked well ~~ Resources you'll love ~~ Invest with Owen: https://bit.ly/R-invest Mortgage Broking: https://bit.ly/broke-rask Financial Planning: https://bit.ly/R-plan Property Coaching: https://bit.ly/R-P-coach 100-point property checklist (PDF): https://bit.ly/prop-check Accounting with Grey Space: http://bit.ly/3DG5lWS Business Coaching: https://bit.ly/o-coach Ask a question: https://bit.ly/3QtiY00 DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

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