In this episode Polly Letofsky shares how to market your book and 5 ways not to. She is the founder of MyWordPublishing.com and author of "Buzz, Your Super Sticky Book Marketing Plan." Polly shares her journey from walking around the world to becoming an author and discusses the challenges she faced with hybrid and self-publishing. She emphasizes the importance of authors retaining creative control, sales, and distribution rights. Polly introduces her approach to individualized marketing plans, stressing the need for early marketing efforts and forming a supportive launch team. She offers practical advice on using review services, avoiding certain pitfalls like hiring PR agents or paying for ineffective advertising, and highlights the importance of researching successful authors' marketing strategies to refine one's own approach. Links Mentioned in Interview: Independent Watch Dog group: https://selfpublishingadvice.org/best-self-publishing-services/ You can visit her website My Word Publishing at https://www.mywordpublishing.com/ Her Book -- Buzz! Your Super Sticky Book Marketing Plan - https://amzn.to/3UwCwpl How to Bring Your Book to Life This Year: An Exploratory Guidebook on Writing and Self-Publishing - https://amzn.to/3u6KOsW ReadingDeals.com OnlineBookClub.com Link for people to download the free book marketing calendar: www.BookMarketingCalendar.com Link to learn the Options in Publishing: What you should know and what you should never put up with: www.Publishing101Class.com If you enjoyed this episode you might also enjoy my interview with Melanie Herschorn where we also discussed Marketing for your book with a focus on social media presence - https://open.spotify.com/episode/625w... If you are interested in being a guest on my podcast, you may fill out the form on my website: http://authorsalcove.com/be-a-guest You can also follow me on: Facebook: / authorsalcove Instagram: / authorsalcovepodcast Linked In: / agnes-wolfe-20bb47288 Spotify: https://open.spotify.com/show/2EQYPBl... YouTube: / @authorsalcove [possible affiliate links above]

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