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Why Books Still Matter in a World Full of Noise | Rob Walling

14 Nov 2025

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Send us a textIn a world where everything online disappears in 24 hours, why are books still the thing we remember? I recently sat down with Rob Walling — a serial entrepreneur who has started six companies, bootstrapped five of them, and written multiple bestselling books, including Start Small, Stay Small and The SaaS Playbook.What struck me most in our conversation wasn’t just his track record. It was how deeply he believes in books as a creative act and a lasting force in a noisy world.Timestamp:00:00 – Why Rob felt familiar before we even met01:26 – Why books still matter in a world of social media02:57 – How Start Small, Stay Small quietly became a classic04:06 – Being “first to the niche” and serving developers-turned-founders05:06 – Validating a book idea with a landing page and real emails07:29 – Is SaaS creative? How Rob channels his creativity into business and books11:13 – Why I started my podcast to interview Gay Hendricks17:45 – Modeling creativity and entrepreneurship for our kids20:11 – Rob’s take on AI, startups, and the future of content34:22 – The lasting power of books vs. content40:07 – The books that changed Rob’s life47:11 – What his next book will cover and why it mattersFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

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