Mark Bayer’s career choices (from Capitol Hill to the non-profit sector to consulting) have all been driven by his desire to make a meaningful impact. And make a meaningful impact he has!Mark is currently the president of Bayer Strategic Consulting, a boutique communications firm that helps universities and research institutes effectively communicate their work to their most important stakeholders. In this episode, he talks about the factors that are essential for effective communication (from capturing attention to keeping your audience engaged), the RISE System that he has developed, and what you can learn from his podcast and weekly newsletter! In This Episode:[00:36] Introducing Mark Bayer, the president of Bayer Strategic Consulting. [02:05] Mark shares an overview of the journey that led him to the point he is currently at in his career. [04:19] How Mark learned to convey ideas effectively. [08:48] Why capturing attention is fundamental to communication. [10:03] Mark’s advice for how to capture your audience’s attention. [11:34] How to ensure that you are delivering relevant information that your audience will remember. [18:22] Mark explains how the RISE System works and why he developed it. [24:06] The two core focal areas of Mark’s podcast, When Science Speaks.[28:22] What you can expect from Mark’s weekly newsletter, One for the Week.[29:39] Mark shares what has driven him to make the career choices that he has. Resources:Bayer Strategic ConsultingMark Bayer on LinkedInWhen Science SpeaksOne for the Week

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