AI in Action: Transforming Outbound Marketing for Tech Transfer Success with Andrew Rankin

What if artificial intelligence could do more than just automate tasks? What if it could open doors to partnerships and markets we have never considered? In today’s episode, we’re exploring how AI is reshaping outbound marketing strategies in Technology Transfer, turning complex innovations into viable, real-world solutions. This isn’t just about tech—it’s about discovering new ways to connect groundbreaking ideas with the industries and people who can bring them to life. To guide us on this journey, we’re joined by Andrew Rankin, the Intellectual Asset Marketing Lead at Idaho National Laboratory. Andrew has spent the last five years pioneering how AI-driven tools can enhance outreach, especially in the complex world of Tech Transfer. With an MBA from Idaho State and an Early Career Professional of the Year award under his belt, he’s developed approaches that make his team’s work both smarter and faster. He’ll share insights into his own process, including how tools like FirstIgnite help him identify key contacts, craft strategic messages, and even reveal cross-sector applications that might otherwise go unnoticed.AI isn’t a magic fix. He’s faced his share of challenges—from compliance issues to building secure, reliable systems—and learned how to start small, test, and adapt. So, if you’re curious about how AI could be a game-changer in Tech Transfer or are looking for practical advice on where to start, this conversation is for you.In This Episode:[00:44] How AI is reshaping outbound marketing strategies in the Tech Transfer sector.[01:41] Outbound marketing and the Tech Transfer world. Outbound marketing involves actively reaching out to potential licensees.[02:38] Andrew's main focus is on email outreach.[03:14] Outbound also offers a more focused approach.[04:21] Andrew began 5 years ago fresh out of college, and he pioneered the process.[04:43] FirstIgnite software has been instrumental in his process.[06:24] How AI is helping in the Tech Transfer industry. With AI, we can do more with less.[08:42] AI doesn't replace humans. It helps us scale what we're already doing.[09:17] Andrew walks us through a typical AI driven marketing initiative.[10:16] It starts with an AI tool that creates a one-pager. FirstIgnite identifies the companies to reach out to. He then finds the person to contact and drafts through an email composer tool.[12:24] He only uses information that is publicly available.[14:22] AI can identify non-obvious industry applications, potential cross-sector uses, or even companies that weren't even on the radar at all.[15:07] He developed a custom GPT, but they're currently working on a more secure tool.[17:16] His process has allowed him to contact 940% more people than he could previously.[18:34] Common obstacles and challenges a Tech Transfer office may face when implementing AI solutions, including compliance issues.[22:09] Addressing data privacy and compliance.[24:08] Regulatory compliance is also a focus.[26:46] Start small and practice to get the hang of using AI as you progress.[28:11] Andrew shares a success story. He reached out to Open AI, and they are discussing a larger research partnership.Resources: Andrew Rankin Idaho National LaboratoryAndrew Rankin LinkedInFirstIgnite

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