Leading the Way in the Ocean Space with Allison Markova

Although they may appear to be worlds apart, Allison’s previous career in marketing provided her with skills which have been indispensable in her role as the Associate Director of Technology Transfer at the Woods Hole Oceanographic Institution (WHOI). WHOI is at the forefront of ocean research and education, receiving $1 out of every $3 of NSF funding for ocean research. In today’s episode, Allison shares how she and her “small but mighty” team of 2 (going on 3), are paving the way for inventors in the ocean space. We discuss the exciting changes they have made over the past few years, and how they are hoping to evolve and expand in the future.Our conversation also covers some of the challenges they are facing and how they are working to overcome them, progress that they have made with regard to enhancing diversity, equity, and inclusion (including opening up remote positions), and the positive impact that being involved in AUTM has had on her career. In This Episode:[00:51] Introducing today’s guest, Allison Markova.[02:02] Allison explains how she transitioned from a career in marketing to the technology transfer industry. [04:35] An overview of the wide range of research being done by the Woods Hole Oceanographic Institution (WHOI).[06:17] WHOI’s sources of funding.[08:21] Allison explains the makeup of her “small but mighty team.”[12:00] The amount of internal outreach that Allison and her team have conducted in 2022. [12:48] Examples of the external outreach that Allison and her team do in order to alleviate pressure on inventors.[14:47] What WHOI’s greater emphasis on accelerating innovation has looked like over the past few years, and their exciting future plans in this realm.[18:59] Three of the biggest challenges that Allison and her team are currently dealing with. [21:45] Progress that WHOI has made with regard to diversity, equity, and inclusion (DEI).[25:06] How remote and hybrid work environments are enhancing DEI.  [27:00] Allison’s involvement in AUTM, and how this has benefitted her career.[28:44] Hopes that Allison has for the future of her office. Find Allison:Email 

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