Automation Unplugged Podcast
#327: Chris Sterle on Building Acoustic Design Systems with Culture, Vision, and Content
22 Oct 2025
SHOW NOTESIn this episode, Chris and I discussed:How culture, process, and profitability fuel growth at Acoustic Design SystemsWhy marketing and fun, engaging content have become cornerstones of the Acoustic Design Systems brandThe future of integration, from lighting and panelized systems to service revenue and M&AChris’s journey is a candid look at what it takes to scale an integration business while keeping people, culture, and community at the center. His story is both inspiring and packed with real-world takeaways for business owners and integrators alike.So settle in and enjoy my conversation with Chris Sterle. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au327
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