Automation Unplugged Podcast
#333: From Guessing to Investing- How AV Dealers Can Build a Winning Marketing Budget
03 Dec 2025
SHOW NOTESThis conversation is hosted by Kat Wheeler, and together they explore:How AV integrators can smooth out feast-or-famine sales cyclesWhy starting with revenue goals is the smartest way to set your marketing spendAnd how to measure ROI so every dollar works harder for your businessWhether you’re aiming for steady revenue or aggressive growth, this episode offers practical, proven steps to transform your marketing budget from a guess into a strategic investment.Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Taylor Whipple. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
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