AU #269: Founder of CharBett Strategies Discusses Why AV Manufacturers Need a Marketing Strategy

SHOW NOTESDuring our time together, we discussed:What Erica’s doing at CharBett and why she saw a need for a marketing strategy firm specifically tailored to the AV industry manufacturers under $20MM in revenue.Her work advocating for women in the AV industry and the amazing Rosie Riveter nonprofit program.Why an early introduction to STEM is so important for getting more women in the industry.I really enjoyed this conversation, and I hope you do as well. Towards the end of the show, you might hear Erica’s puppies in the background, letting her know they were ready to go outside. Let's tune in to this interview with Erica Carroll. To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au269About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

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