Here are some of the topics Ron had the opportunity to discuss with Paul Bochner:Paul's motorcycle racing hobby and his experience racing with Keanu ReevesHow Paul's paid advertising strategy has helped raise visibility on their YouTube channel and Instagram page and bring in more salesPaul's selling strategy that appeals to client's emotions rather than focusing on product facts or statsSocial media strategies that have helped Electronic Concepts build their Instagram page to over 16,000 followersTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au165SHOW NOTESIndustry veteran Paul Bochner got his start as a technician over twenty years ago before founding Electronic Concepts in 2004. Electronic Concepts is a member of CEDIA, HTSA, HTA and is a Savant Platinum Integrator, ambassador, and advisory council member. They use their large social media presence of nearly 20,000 total followers to show off their solutions and newly renovated luxury design center.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

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