Here are some of the topics Ron had the opportunity to discuss with Scott Abel:The experience gained and lessons learned while working in Silicon ValleyThe importance of brand consistency and how to avoid brand confusionUsing criticisms as motivation to grow and improveBuilding relationships with photographers and videographersCreating and maintaining a social media presenceTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au190SHOW NOTESAs the Director of Quality & Customer, Scott Abel is focused on brand management, marketing analytics, and content strategies at SAV. After graduating from Montana State University in 2002, he worked as an in-house designer of a well-respected ranch and home supply store. Scott then went on to pursue his master’s degree at the Academy of Art University which catapulted him into freelancing at design firms throughout Silicon Valley. After eight years in the Bay Area, Scott moved back to Montana and joined the team at SAV Digital Environments.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

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