Here are some of the topics Ron had the opportunity to discuss with Keith Esterly;HTSA’s mission and commitment to the ongoing education of their member dealersDifferent resources provided by HTSA, including Keith’s Relationship Science ProgramDifferent strategies and tactics used by a successful salespersonTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au202SHOW NOTESKeith Esterly has over twenty years of experience as a salesperson, trainer and senior learning & development leader in the CE/CI industry. He started as a part-time stereo salesman at Bryn Mawr Stereo in 1987, sold some "custom" in California when CI was in its infancy, and went on to find his calling in the training and development world, spending ten years with the Tweeter Home Entertainment Group and another ten with Walmart. He’s a Penn State graduate, a compulsive landscaper and the world’s least intimidating (as he considers himself) lifelong martial arts student and Bruce Lee fan. He resides in Bucks County, Pennsylvania, where the Philly suburbs meet the farms and wilderness.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

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