Here are some of the topics Ron had the opportunity to discuss with Jeff Singer;Jeff’s journey from broadcasting to teaching and eventually landing as a marketing strategist in the AV industryThe importance of employee success and growth for a companyHow knowing your customers can help develop your market and grow your businessTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au218SHOW NOTESJeff has worked in the high-end technology industry for over 20 years as a specialist for marketing B2B and B2B2C in, AV, UC and Digital Workplace, enterprise management, and luxury home automation. He’s an expert in all aspects of product marketing, including positioning, strategy, planning, and execution. Jeff is skilled at developing content and telling compelling stories while making complex ideas understandable and relatable. In this way, he communicates value and earns loyal, long-term client relationships and brand affinity.Jeff received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA in Marketing and Management from the Zicklin School of Business at Baruch College. Jeff was most recently the Executive Director of Product Marketing at Crestron Electronics.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

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