Interview RecapHere are some of the topics Ron had the opportunity to discuss with Pete Baker:The benefit of developing a strong company brandWhy he became a CEDIA Certified Outreach InstructorHow he approaches representing and working for international corporationsThe similarities between the CI space in North America and markets around the worldHandling customer expectations through feedback and communication with your sales teamCatch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au97SHOW NOTESCEDIA Certified Outreach Instructor and President of The BIG Corp, Pete Baker is making large strides in the CE industry and brings a unique perspective with his global experience of over 30 years. Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

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