Show notes
The automotive industry is expected to face challenges in meeting the same aggressive launch program processes and technological leaps as the consumer space. This shift in consumer demand for fast, iterative development will impact the automotive industry as people become accustomed to rapid technological advancements. This could affect companies' ability to release new products every three years. In the future, the vehicle experience will be viewed as a mobility experience, extending personal preferences such as infotainment and navigation. This will transform into an entertainment, business, and communications space, with autonomous vehicles driving this shift. The future of vehicles will focus on these purposes, with interior electronics significantly maximizing space. Autonomous vehicles will open up endless possibilities, and electrification will play a significant role. The future of vehicles will offer a space for socializing, chatting, and eating while charging, transforming how we interact with the road. Historically, vehicle purchases were based on engine size. However, with electrification, the focus is now on the in-vehicle experience, with luxury solutions providing an exhilarating experience. Consumers are making buying choices based on the overall vehicle experience, with significant increases in screens, display sizes, and functionalities available today. In this episode, Stephan Tarnutzer sits down with Mike Kenhard, CTO and VP of Engineering for Alps Alpine to discuss topics surrounding consumer electronics in mobility, the way software changes our view of mobility, AI use today and key mobility technology markets. Previously Mike has held roles as General Manager of XL Fleet (a commercial vehicle electrification company), and significant roles in leading engineering consultancies including President of IAV North America and as Engineering Director for AVL. Mike has also spent time with DENSO in both the US and Europe and with Ford of Europe. Alps Alpine conducts business across three segments: Components, Sensors and Communication, and Modules and Systems. Our products and services tend to the needs of customers in many different sectors, including automotive, consumer electronics, mobile devices and gaming markets. We also look to break ground and expand our horizons in new application domains, such as industrial equipment and the Internet of Things. https://www.alpsalpine.com/e/If you would like to be a guest on the show contact: [email protected]