We feature a panel discussion from the AWS for Software Companies Executive Forum at re:Invent, featuring software leaders from Appen, Coinbase, Rapid7 and AWS sharing strategies and best practices to optimize their businesses to free up budgets and enable further software innovations. Panelists:Bobby Smith, Vice President of IT and Engineering, AppenSumanth Sukumar, Vice President Engineering, CoinbaseElaine Hardwick, Director of Engineering, Rapid7Sree Ratnasinghe, Director, NAMER Tech, Amazon Web ServicesTopics Include:Potential future market and impact of driving optimizationHow optimization drove innovationUsing optimization to free up budget & time for growth programsOptimization becomes part of the organizational cultureLessons learned through optimizationRunning internal competitions to drive innovation and modernizationAWS’ “Experience Based Accelerator” 3 day hackathon-style optimization programLeveraging AWS to help optimize to invest in generative AIInvestment returns in Bedrock and Code WhispererEnsuring team alignment for optimization focusMaking roadmap trade-offs – features v optimizationFinal thoughts, panel wrap up

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