Daniele Di Mattia, Partner at McKinsey and Company and Miguel Alava, General Manager of AWS for software companies in EMEA, discuss strategic software industry insights and trends in Europe, Middle East, Africa and beyond that will shape the future of investment, product development as well as opportunities for regional and global expansion.Topics include:Macro environment challenges and focus on cost optimization for software companiesGenerative AI's massive impact and expanding total addressable marketThe need for increased R&D investment in Europe, Middle East and Africa regionLeveraging cloud elasticity and optimization for cost-conscious environmentsImpact of generative AI on product development and developer productivityEmbedding generative AI in sales, marketing and customer operationsImportance of data strategy and prioritizing high-value use casesBeing bold and courageous in investing during technological inflection pointsOpportunities for software companies to lead in their respective market segments

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