Brendan Ittelson, Chief Ecosystem Officer of Zoom and Fedrico Torreti of AWS share how Zoom and AWS are leveraging generative AI to revolutionize application development, enhance cross-app personalization, and streamline user experiences with intelligent communication tools.Topics Include:Introduction of speakers and session overview.Generative AI's disruptive impact across industries.Reimagining customer experiences with generative AI.Driving productivity through AI-powered applications.Challenges faced by application developers with AI integration.Importance of AI as a collaborator, not replacement.Cross-functional workplace complexity with multiple apps.Reducing task redundancy via generative AI automation.Case study: AI accelerating creative project briefings.Business outcomes achieved through thoughtful AI implementation.McKinsey and Gartner projections on generative AI's potential.Top use cases: R&D, customer operations, sales, marketing.Bridging data silos for richer user experiences.Security and compliance challenges in AI implementations.Zoom's federated model for adaptable AI architecture.Meeting summaries powered by Zoom AI Companion.Expanding generative AI into chat, whiteboards, voicemails.Vision for AI amplifying, simplifying, and delegating tasks.Integrating external data for personalized user experiences.Open platform approach for seamless data exchange.AI Companion empowering users with actionable insights.Role of AWS in enabling AI-first solutions.Addressing notification overload with smarter AI design.Enhancing end-to-end workflows with unified AI tools.Encouragement for developers to embrace thoughtful AI adoption.Participants:Brendan Ittelson - Chief Ecosystem Officer, ZoomFedrico Torreti - Head of Product, AppFabric, AWSSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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