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AWS for Software Companies Podcast

Ep082: Accelerating Profitable Growth with SaaS with DataRobot, LaunchDarkly and ServiceNow

11 Mar 2025

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Executives from DataRobot, LaunchDarkly and ServiceNow share strategies, actions and recommendations to achieve profitable growth in today's competitive SaaS landscape.Topics Include:Introduction of panelists from DataRobot, LaunchDarkly & ServiceNowServiceNow's journey from service management to workflow orchestration platform.DataRobot's evolution as comprehensive AI platform before AI boom.LaunchDarkly's focus on helping teams decouple release from deploy.Rule of 40: balancing revenue growth and profit margin.ServiceNow exceeding standards with Rule of 50-60 approach.Vertical markets expansion as key strategy for sustainable growth.AWS Marketplace enabling largest-ever deal for ServiceNow.R&D investment effectiveness through experimentation and feature management.Developer efficiency as driver of profitable SaaS growth.Competition through data-driven decisions rather than guesswork.Speed and iteration frequency determining competitive advantage in SaaS.Balancing innovation with early customer adoption for AI products.Product managers should adopt revenue goals and variable compensation.Product-led growth versus sales-led motion: strategies and frictions.Sales-led growth optimized for enterprise; PLG for practitioners.Marketplace-led growth as complementary go-to-market strategy.Customer acquisition cost (CAC) as primary driver of margin erosion.Pricing and packaging philosophy: platform versus consumption models.Value realization must precede pricing and packaging discussions.Good-better-best pricing model used by LaunchDarkly.Security as foundation of trust in software delivery.LaunchDarkly's Guardian Edition for high-risk software release scenarios.Security for regulated industries through public cloud partnerships.GenAI security: benchmarks, tests, and governance to prevent issues.M&A strategy: ServiceNow's 33 acquisitions for features, not revenue.Replatforming acquisitions into core architecture for consistent experience.Balancing technology integration with people aspects during acquisitions.Trends in buying groups: AI budgets and tool consolidation.Implementing revenue goals in product teams for new initiatives.Participants:Prajakta Damle – Head of Product / SVP of Product, DataRobotClaire Vo – Chief Product & Technology Officer, LaunchDarklyAnshuman Didwania – VP/GM, Hyperscalers Business Group, ServiceNowAkshay Patel – Global SaaS Strategist, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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