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AWS for Software Companies Podcast

Ep109: Sustaining Data Quality and Quantity: How Cribl is helping Customers Control Costs and Unlock Value

18 Jun 2025

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Cribl’s Field CISO Ed Bailey discusses how customers can manage the quality and quantity of data by providing intelligent controls between data sources and destinations.Topics Include:Cribl company name originCompany helps organizations screen data to find valuable insightsEd Bailey was Cribl's first customer back in 2018Data growth of 25% yearly created seven-figure cost increasesCEOs and CIOs complained about explosive data storage costsUsers demanded more data while budgets remained constrainedBailey discovered Cribl through a random Facebook advertisementCribl Stream sits between data sources and destinationsNo new agents required, uses existing infrastructure connectionsReduced data growth from 28% to 8% within yearDevelopment cycles shortened from six weeks to two weeksBailey managed global security and telemetry data systemsOperated large Splunk instance across forty different countriesTeam spent time collecting data instead of extracting valueCribl provided consistent data control plane for operationsSmart engineers could focus on machine learning solutionsMigrated from terrible SIEM to better security platformData strategy should focus on business requirements firstNot all data has the same business valueTier one: Critical data goes to expensive platformsTier two: Important data stored in cheaper lakesTier three: Compliance data in low-cost object storageSIEM costs around one dollar per gigabyte storedData lakes cost twelve to eighteen cents per gigabyteObject storage costs fractions of pennies per gigabyteAWS partnership provides scalable infrastructure for rapid growthEC2, EKS, and S3 are heavily utilized servicesCribl Search finds data directly in object storageAvoids costly data movement for search and analysisParticipants:Edward Bailey – Field CISO, CriblSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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